ITZEL BARRETO

Product Designer & Illustrator

I am a designer interested in how tools shape the way people live and work. I like digging into systems to understand the people using them, then finding ways to make things easier, clearer, and more intentional.

Visuals are how I think and how I communicate.

MY WORK

Take a look to a sample of my work. Some more case studies coming soon...

Webflow AEO

Webflow AEO

A tool that helps brands measure how they appear in AI answer engines, find what's missing, and fix it without leaving Webflow.

I owned the technical recommendations and the review-and-act experience—how users trust, review, and apply AI-generated fixes at scale.

Product feature page

Tend Internal tools

Tend Internal tools

A tool that helps operations managers coordinate staffed events like defining rosters, assigning crew, and sending time-sensitive communications from one place.

I designed the core workflows for scheduling, staff assignment, and bulk messaging under real operational pressure.

NotNoyz Management Platform

NotNoyz Management Platform

A modular platform that gives small cultural event organizers the tools to manage their lineup, schedule, and communications for events without needing a development team or a large budget.

Webflow localization

Webflow auto-translation

Auto-translation for Webflow's localization product, designed to reduce manual translation overhead.

Research with enterprise and agency users shaped a system built around control—glossary management and content exclusions—so teams could trust automation without losing ownership of their content.

Password protected — click to request access